About us
With over fifty decades of legacy in the bicycle industry, S. Sunder Mohan Singh has set unparalleled standards in quality, service, and relationships. Beginning his entrepreneurial journey in 1965 in Delhi, Mr. Singh moved to Ludhiana in 1974 to further expand his reach. His dedication and sincerity have established a nationwide network of distributors and retailers who value and trust the NEELAM CYCLE INDUSTRIES brand. In 1995, S. Harinder Mohan Singh (Rinkle) joined the family business, bringing a new vision to NEELAM CYCLE INDUSTRIES and elevating it to unprecedented heights. Over the past three to four years, the company has diversified into the manufacture and marketing of a complete range of high-quality bicycles under the Sunbird and Sunrock brands.

To be a leader in the bicycle industry, known for quality, innovation, and customer satisfaction. Aim to continue building trusted relationships while adapting to market needs and customer preferences.

Deliver high-quality bicycles that meet international standards and ensure customer satisfaction at every level. Promote a healthy, eco-friendly lifestyle through reliable and affordable bicycles. Constantly innovate to provide the best products that balance functionality, style, and durability.

Why Choose Neelam Cycle Industries?

Neelam Cycle Industries emphasizes high-quality manufacturing standards across all product lines, ensuring durability and customer satisfaction.

The company offers a diverse selection, including the Sunbird and Sunrock brands, catering to all customer segments and needs.

A well-established and trusted network of distributors and retailers across the country, built on a legacy of reliability.

The entry of S. Harinder Mohan Singh brought in a fresh perspective, leading to expansion in new brands and styles to cater to the evolving market.

Focus on building lasting relationships with customers, distributors, and retailers through consistent service and support.

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